In-Depth: Avatar - A Brand Culture worth Associating with

I won't mention much about the movie production, rather the brand message behind it.Avatar's global launch promised stunning visuals, knock-out animation, satisfying acting and breathtaking 3-D, involving the 3-Screen Marketing tools: TV (traditional, 1st screen ads - referred also to offline promos, outdoor billboards, press ads, etc), Online Markketing...

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Is the future of Search within Social Media?

Although you could answer the headline question by saying that search will live with or without social media, you may agree that it's becoming more obvious that the search giants are currently doggedly pursuing the trend of "getting social".If yesterday Yahoo! announced that its sites will be accessible through Facebook Connect from next year, then...

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