Mobile Marketing - better brand awareness than TV ads?

Posting videos, pictures, podcasts, wikis a.o. and then sharing it within a matter of seconds has become today a common real-time activity open to everybody interested in "having a say". Likewise, I'm refering to marketers, who are facing a brand-new environment of change, so that TV ads, outdoor posters or press tabloids are no longer the only ways...

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UK feed: Online Storytelling: Samsung employing Social Video to spread the word for its new HD camera

We all love watching videos, don't we? Nowadays online tools are making it so much easy to use and to share the content we favour with the others. Long-live YouTube? Well, brands are now on their way to exploring its opportunities and hindrances. That's when viral videos came along...to spread the word, to get in the limelight of public attention and what's next? How does public interest affect the brand itself? To be honest I can't wait to share my case studies and let you judge their effectiveness...

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UK feed: All new Jaguar XJ Reveal - on global digital wave

For the first time Jaguar has been using digital platforms in order to make the reveal an "open-door" real-time event for online users interested to watch it live. Even though a main live streaming platform was set up on Jaguar official portal: www.jaguar.com/allnewxj, also additional platforms became available to take over the broadcast stream and...

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Russia Feed: Misteriously disappearing 3-D Sprite posters in Moscow underground

A few weeks earlier, a creative agency in Moscow working on Sprite's new national campaign "Thirst Free!" was witnessing misterious disappearance of their newly crafted posters placed in Moscow underground.Their design was particularly unusual, emulating the emergency kits - boxes with refrigerated Sprite bottles inside. While trying to portray the...

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UK feed: British Icon Celebration - Live from Saatchi Gallery!

16.00: Arriving at the Gallery! Noise, many people arround and lots of kids performing in front of the Gallery. Could it be organized on the occasion of a new Jaguar XJ launch? If so, then why would it be the kids to welcome the new generation car model? A few questions and I got it! Hill House Prep School were having a Sports' Day at Duke of Yourks,...

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UK feed: Shaping brands - Old soul in newly crafted body. The launch of All new Jaguar XJ at Saatchi Gallery tomorrow

I visited the gallery last week and though I don't consider myself a specialist in contemporary art, it's always a source for inspiration and creativity. Saatchi Gallery is renowned worldwide for its exquisite taste and interactive approach. All new Jaguar XJ 2010 will be officially revealed globally tomorrow, 9th July, precisely within this gallery....

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USA feed: Thinking digitally - Online PR Crisis Management. The case of Domino's Pizza

How and why is it important for businesses to engage with the media during a crisis?Today, when consumer's voice is becoming louder than ever, companies are struggling on the new platform of a so-called "2-way communication". Some of them disregard consumers, remaining silent and therefore generating even more questions. Innevitably, question marks are pushing harder and an answer becomes a "must-do".Domino's Pizza witnessed earlier this spring a case of communication crisis nobody was ever expecting...

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