Born in the US - the web language will soon become global

Web is going through significant changes: soon enough web users will be able to use their own language characters, which so far were strictly Latin.The Internet Corporation for Assigned Names and Numbers (Icann) has announced the major technological shift during its board meeting in Seoul, South Korea (acc. to BBC).It seems that the new web shape...

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Google lauches Social Search : a shift from informational to social Web

Is technology "pushing" everybody and even "everything" to talk? The reason I'm wondering is that nowadays information society which caused this overwhelming data overload, followed by media fragmentation is now creating conversations across both offline and online platforms. Brands are becomming more interactive, given "voice" to maintain conversations...

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Facebook Ad Strategy based on "demand generation"

Today WARC (World Advertising Research Center) announced a new Facebook Ad strategy to be focused on "demand generation" purchase stage, meaning that brands are expected to get higher awareness when there's obviously a higher demand rate. Social networking platform, accounts at the moment for over 300 million users worldwide and is only predicted to...

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Google's new integrated advertising solution - announced today

Google announced today the launch of a major UK auction-based video ad platform for YouTube.A couple of months ago major advertising media sources announced both Yahoo! and Google's intentions to bolster advertising solutions, by means of launching new advanced features and services. For example, in June 2009 Yahoo! announced its new self-serve display...

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Twitter's live Video messaging - comming soon..

Although there are already applications allowing Twitter users to post videos, by using extra platforms, such as: Twiddeo and Tweetube, Twitter comes up with a new option to extend its service portofolio, in addition to text tweets: real-time video tweets.This will enable Twitter users to upload brief videos to their profiles directly from their mobile...

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Apple's new logo dispute: brand reputation vs. trademark protection

I saw an interesting picture these days of 2 logos standing next to each other (see below). Although the colours and design concept were different, the overall look implied a similar brand identity: an apple standing for the idea of “freshness”. The first logo, belongs to Australian largest supermarket chain Woolworths (over 780 stores) and its counterpart...

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