Online Advertising gets Product Extensions - now live in UK!

Google has launched Product Extensions, its new AdWords feature, in the UK, which aims to further enhance ads by including more relevant and specific information.Product Extensions, first trialled in the US last November, is rolling out to UK advertisers today as an added-value feature which won’t incur any additional charges.According to Google's...

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Weekly Review - Introducing AIType Text Predictor

Hi everyone. I've started a new section aiming at reviewing sites that either I or you stumble upon while browsing the web and find it both handy & entertaining, basically anything you'd consider worth sharing.I'll start the ball rolling out with AIType - a handy online text predictor for those finding writing texts both challenging and time-consuming.AIType...

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Google Instant: Why are PPC/SEO Advertisers not happy?

You must have already heard of Google's largely buzzed (already revealed) "streaming" or "real-time" search engine - Google Instant. What it mainly does is that it shows automatically updated results with each letter typed - and that's the big web hit at the moment or, as many regard it: the end of "Search" button.. Would that be the case or not, I'm...

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About

Hi all, let me introduce myself - my name is Nadya and I've been happily doing PR for years, before I realized that working in digital marketing is my next "wanna-be". I started this blog aiming to be always in the loop of news/trends that are changing traditional PR & marketing and make it further open to the online space. Also, selected news...

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New Rules for Online Advertisers: PPC & SEO implications

The Online Advertising business will soon slip under a common umbrella of valid regulations for all parties involved: as of 1 March 2011 the online ads will become subject to the same strict advertising rules as traditional media!The Advertising Standards Authority will be getting enough online power to be able to ban marketing statements on social...

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