How about..Search by Voice? Google is ready to deliver...

"Whisper to me your search query and I'll be ready to fire up the results for you", - supposedly 'said' Google this week to its multi-million clients' base. We've all experienced the meaning of speed...I'll clarify: speed accompanies now the search market leader : the quicker you can get the user to the desired "land"-ing page, the higher will be...

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Case Study: How PPC teams up with PR to re-build BP's image

Today it was announced that BP has agreed to set aside £13.5billion to compensate victims of the devastating Gulf of Mexico oil spill. So far BP has lost almost half of its market value already. Needless to say what a significant impact this has had on the overall brand image, where PR strategies come in place almost instanteneously.So what exactly...

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Facebook Can Now Tell Who "Likes" What!

If you're tapping into the online business world - having good analytics is always key. As announced recently at the f8 conference, the new tool brought by Facebook - Insights Dashboard is a revamped set of analytics on (anonymized) user data. Hereby, Facebook promissed that its new tool may provide you with better metrics for your Facebook applications,...

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Local Search on Mobile drives New Loyalty Solutions

There’s been a lot of buzz recently about Foursquare among advertisers trying out new mobile tools to reach their audience.You must have heard about it by now (for those who haven't, here’s a short overview of Forsquare). I’ve heard many people predicting a great deal of advantages that Foursquare and other location-based services (Gowalla,Loopt...

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