How to "Delete" Your Social Networking Identity & Create a New One?

So you've set up for yourself a fairly visible online presence, but you haven't really made it on purpose: perhaps you may have followed your friends' advice and joined a whole range of social websites: Facebook, MySpace, Twitter, etc and yes - you've even opened a LinkedIn page (since most of your new colleagues have one)... but the truth is - you...

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An Out-of-Box use of Facebook Connect by Stella Artois

Why I've chosen to share this campaign' link? As mentioned in previous post, brands are currently targeting consumers wherever they go: be that outside - on the streets, inside - on message boards, on newspapers' pages, on TV screens, online and even on mobile phones. Reaching consumers and holding their attention is an uneasy task today, since consumers...

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How Much is Too Much? - when it comes to : Data Overload...

Have you ever wondered what's the average daily exposure of commercial data per person? Researches claim that consumers' are exposed to nearly 3500 brand messages per day. I was surprised seeing a curious video reflection of what we call today "commercial overload": Studio Smack delivers an interesting execution captured in a black & white theme...

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E-WOM & PR crisis: KFC's credibility questioned in China

KFC,the fast food chain, is currently facing one of most talked-about online PR crises in China. Failure to deliver a promised, half-price discount on a Family Value Barrel has transformed an online promotion into a major word of mouth crisis within just a couple of days.The company has a chain of more than 2,000 stores in China. It first announced...

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3 Major Twitter Changes - comming up soon..

1. News - confirmed: Twitter is just a few miles away from its new-look change. Appearantly the real-time micro-blogging platform is about to undergo a major redesign:Details of the redesign have been disclosed as soon as Doug Bowman, Twitter's creative director, posted a picture showing a new-look which clearly indicates that a key element will be...

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London - the World's Top Twitter City

London leads a chart of the world’s major cities considering its highest number of Twitter user accounts, followed by Los Angeles and Chicago, according to research by Hubspot (based on Geolocation data).Based on an analysis of 9 million accounts, Hubspot has revealed that Twitter accounts that include a profile picture have 10 times the number of...

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Tokyo: Mobile Marketing going further with - Mobile 3D screens!

Japanese electronics makers have announced their 3D related plans..- this time on mobile phones! The big news is that they are putting 3D displays on mobile phones and don't require 3D glasses."In the 2D era, contents and infrastructure have spread from movies to homes, and from homes to mobile devices," Sharp exec Yoshisuke Hasegawa told a gathering...

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