What Tag Cloud Are You?

The reason I refer here to personal brands is simple: our offline activity has been building our reputation for ages, whereas now it doesn't really have the final word to say - our online visibility isn't less important since it adds up a huge amount of features to describe our identity. Thus, to manage our brands online we need an entire toolkit....

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Google AdWords against Louis Vuitton Trademark Rights

Paid ads are the backbone of the Online business model. While Google, the world's largest search engine, does not detail sales from its paid ads, it makes 97 percent of its annual revenue of nearly $24 billion from advertising.Google's AdWords platform has been often put against trademark rights and not alongside them for the reason of deliberate "liberalization"...

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Are you on LinkedIn blacklist? Check out the Tips to help you stay out of it

You might not be well aware yet that LinkedIn has a blacklist, since the "punishment" installed hasn't been made too obvious: it's more an "implied suggestion" rather than a rule. LinkedIn tells you not to invite people you don’t know, but they don’t make the "side effects" clear.See the page below which asks you about the "source of your connection"...

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Digital Marketers' Buzz on Main ROI Trends

US vs. UK Marketing Executives: this article shows the challenges that both camps are facing when it comes to Marketing ROI, especially when Social Media is at stake. A recent study conducted by Anderson Analytics shows that "Marketing ROI" is the top concept mostly buzzed about among the US Marketing Executives - surpassing “Customer Satisfaction”...

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5 Major Email Marketing Trends for 2010: Tips and Challenges …

Marketing budgets are shifting to digital - that's a fact. Along with the advancement of Web 2.0 we’ve witnessed the rise of online communications which many predict may substitute traditional communication tools: say the web will replace TV and social networks will substitute e-mails. Current research offers a solid answer: not so fast and maybe...

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Israeli Soldier Reveals Military Secrets on Facebook

The news has spread real-time across the world-wide-web: a combat soldier posted the time and location of the raid on his Facebook page saying that troops were planning on "cleaning up" the village (as reported by Fox News)Consequently - Fellow soldiers announced military authorities, who called off the raid immediately. The soldier was court-martialed...

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Mobile Marketing Case Study: Expedia launches 1st Mobile App for Modern Travellers

When a company develops a Mobile app it generally aims to answer on a couple of questions: Would my content be relevant, entertaining and real-time engaging? Would it drive more interest, traffic or demand? At this stage in time companies are primarily offering information-based content which would ideally lead to a purchase-aimed one(which is yet...

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4 Reasons Why I Believe in Digital Marketing

“Content is king” – this statement is used today more and more often, since both offline and online audiences are beginning to look for more relevance, accessibility and transparency from their daily brand experiences.The days of consumers passively absorbing a TV commercial or a banner advertising – are over. People research their purchases as never...

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