Augmenting customer experience via iPhone App - Starbucks new recovery strategy

Nowadays Iphone app are becoming more often part of mobile marketing strategies used by companies to reinforce their campaigns' messaging.After over 16 years of dominance on the caffeine market, Starbucks encountered a number of difficulties this year: loss of control over brand identity, quality control issues a.o., dropping 5 places on Interbrands'...

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Twitter usage - ahead of any industry forecasts?

It appears that 2006 was the year of global social networking upheaval: Facebook, Twitter, MySpace - (US), Tuenti (main Spanish social networking platform), Odnoklassniki & VKontakte (Main Russian portals),etc. In spite of early predictions, social networking platforms continue to show significant popularity growth among both consumer and corporate...

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Russian Social Network - VKontakte.ru (InTouch.ru) plans to compete globally against Facebook and MySpace

Social networks have spread enormously within only the last couple of years. Although Facebook is a global leader(230 million users, acc. to eMarketer), followed by MySpace (130 million), there are still a number of similar online platforms leading locally, such as: StudiVZ(Germany)- over 15 million users, Tuenti(Spain)-around 13 million users (comScore),...

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Measuring social media ROI - "hard" vs. "soft" metrics. Interview with David Meerman Scott & Ogilvy PR and digital specialists

Today brands are facing the challenge of becoming "sociable", or as some analysts describe - "open source brands". This means higher transparency, accessibility and obviously - authenticity. Although new media "pushes" brands to speak to consumers, interact with them or even ask for advice , many executives perceive "being sociable" as an equivalent...

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