Q&A: How Should Brands Earn Our Trust?

I've recently asked my LinkedIn colleagues to answer this question and decided to share their insights. Below I'll list the best feedback collected and would appreciate you to choose the Best Answer or Leave Your Own View: - 1st Answer: "That's a question which every marketer needs to focus at. Our perception about a particular product and company...

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Chinese Search Giant Baidu will launch its own Online Video Service

Sounds like Google's decision to acquire YouTube, right? According to Baidu Press Office the company confirms it has received a $50 million investment from Providence Equity Partners to start an online video subsidiary. The aim of the deal is to develop an advertising supported online video business providing premium licensed content in China. The...

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Social Search - the next "big thing"

Social search continues to be in the limelight, being targeted by major search giants. It all has a reason: social recommendations, which is now "a movement" nobody dares to overlook, particularly due to highest level of confidence we now place in online WOM, or the advices, answers we hear from peers, friends and simply online strangers.According...

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The World's Most Trusted Brands: Amazon, Nokia..

What do we trust the brands for? Is it their image that associates to our own, their usage that meets our needs or their promise that we usually see in advertising messages or communication platforms? Some statistics first:- 85% of consumers around the world are willing to change the brands they buy or their consumption habbits; (Environmental Leader,...

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Smartphones Drive 600% Growth in Mobile Usage!

Ever noticed how often we're starting to forget about the basic purpose of a mobile phone - voice communication? We text, share, transfer data, browse the Internet etc - and all that because there's a constant lack of time and there're new options that smarty Smartphones are happy to serve with. Yet, how popular these options have become?Bango Analytics...

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Mobile Banking: Urge Usage and Demand

So you've got yourself a brand new Smartphone. Now what? According to eMarketer report published today, most smartphone users access accounts via browsers, not apps.Mobile banking is gradually becoming a commodity feature since mobile internet has come up with new options for smartphone users. Even if mobile commerce is not yet a hit, Americans for...

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White House announces: "Barack Obama’s Twitterer" - wanted!

President Barack Obama is looking for an official Twitterer - was yesterday's nation-wide call across the US, announced by Wall Street Journal for the new job post at the White House. According to the Democratic National Committee - the job description for a “social networks manager” position requires the person to maintain the President’s accounts...

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Vietnam takes a political stand against Online Social Networks

The following article is a guest post by freelance writer Tam Pay Lynn from Vietnam. Vietnam relationships with Chenese government have a long historical base, especially in terms of territorial and commercial issues. What has cought my attention recently was an obvious link between a major minig deal with Chinese corporations and a suspicious disappearance...

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Thank you for your interest in being part of the Digital Lunch writing community. Whether you are a Professional Marketer or an Enthusiast keeping track of Digital Marketing (say you're observing your country's curious case studies, statistics or trends or you've spotted a case of global interest) - we'd love to hear from you.If you have any questions,...

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Breaking: Google Buzz - received an Unwelcomed Online Bzz..

Are you ready for an other Facebook or Twitter only this time from - Google? The Internet Search giant announced yesterday its new "Social" product aimed to let you share links, photos and videos with your friends and other contacts. Also, it automatically retrieves the recent online activity (from Picasa, Flickr, Twitter and Google Reader - no embedded...

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Facebook on Your Mobile? Think twice..

How Safe are Mobile Social Networks today? We are now are now able to access social networks through our mobile phones, not just computers. The trend is quite obvious, since mobile phones are turning into computers themselves. A recent report released by the European Network and Information Security Agency (Enisa) pointed at the the security dangers...

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..And the Nobel Peace Prize goes to - the Internet!

Actually not yet, as the winners have not been announced, but it doesn't eliminate the possibility since for the 1st time in history an inanimate object enters the Nominee List for the Nobel Peace Prize - The Internet itself ( as announced today by Forbes).The Nobel Committee maintained its tradition to preserve the contenders' names secret for 50...

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Online Reputation : TOP 10 Tools to Enhance Your Online Visibility

How important is the online presence today? How many of us (in the entire world) spend our day-to-day time: online?According to a Harris Interactive poll (December, 2009)the weekly internet usage in the US is now a whopping 13 hours, as twice as many when compared to 2005. Also: * over 60 billion emails are sent daily around the world (ICT data);...

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