UK feed: Shaping brands - Old soul in newly crafted body. The launch of All new Jaguar XJ at Saatchi Gallery tomorrow

I visited the gallery last week and though I don't consider myself a specialist in contemporary art, it's always a source for inspiration and creativity. Saatchi Gallery is renowned worldwide for its exquisite taste and interactive approach.
All new Jaguar XJ 2010 will be officially revealed globally tomorrow, 9th July, precisely within this gallery. Since the new range of models proposed by Jaguar (XK, XF and now XJ) are embracing modern looks, according to the latest market tendencies, I am wondering if the selection of the Gallery was a deliberate choise? If so, the new model, called in current campaign "All new Jaguar XJ" could be instantly associated to its "public birthplace" - the modern and coquette Saatchi Gallery.

Just to give an idea of what the Gallery is hosting usually, which obviously shapes its image as well,see bellow the following pictures:










The Exhibition of reference took place between 20 June-5 July, 2009. Among the artists whose works you can see above, are: Alan Guerra and Neraldo de la Paz (1st picture: beneath the fringes of the hulking mass can be seen the feet of nine people supporting the load, as a testimony to the strength and value of the community); Inbai Kim (white-headed fish), and Choi TaeHoon (Skin of Time - the misterious tree), etc.

Luckily, as part of my project on automotive brands I was invited tomorrow at the All new Jaguar XJ reveal event, where I could witness myself the match of brand modern looks to its reveal location. By the way, the last picture of a sitting old man is a puppet!!
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