Thursday, February 4, 2010
How important is the online presence today? How many of us (in the entire world) spend our day-to-day time: online?
According to a Harris Interactive poll (December, 2009)the weekly internet usage in the US is now a whopping 13 hours, as twice as many when compared to 2005. Also:
* over 60 billion emails are sent daily around the world (ICT data);
* 77% of executive recruiters use search engines to research applicants (CareerBuilder)
* there're over 300 million Facebook users worldwide and over 50 million LinkedIn users, etc.
Today websites become virtual business cards for both corporate and personal branding. The truth is we all have an online reputation, whether we realize it or not.
The question is: do we choose to build it for us or let the search engines pick up the answers - randomly? The second choice won't do us any good, for sure.
Below are listed helpful tools for managing your online presence: be that your website or your blog:
1. Subscribe to Google Analytics - a comprehensive analysis over your website statistics, helping you to track the number of unique visitors, most popular articles, refering sources and many more..check it out for yourselves.
2. Join Technorati - the leading blog search engine indexing millions of blog posts in real time. It also tracks the authority, influence and popularity of blogs. Alternatively, start using Twittorati - to search and monitor the data on both blogosphere and Twittesphere.
3. Become a Guest Blogger/Expert Writer - Offer a blog posting for free to someone in your interest group and expose your relevant content to an entirely new audience!
4. Make your Subscription Options Obvious - via RSS fields and email newsletters. Alternatively, post sharing options/bookmarkings and help your readers share your content among their audience - an obvious Word-of-Mouth tool, don't you agree?
5. Post a freebie - free report, an eBook, a PowerPoint presentation using such tools as SlideShare. Make the files easy to access, posting them in PDF, for example.
6. Leave comments on other blogs (related to your own business area) - mentioning something relevant about your own blog and post a link. You'd be surprised to find out how effective these referrals may be to your blog/website traffic and authority!
7. Become an active presence in Social Media World - Take time to answer LinkedIn
discussions and questions. Submit blog posts to Digg,LinkedIn, Facebook, Twitter, SumbleUpon, Reddit, etc. Taking part in these activities will establish connections and build your reputation. Don't forget - Online Conversations build Online Relationships!
8. Join Virtual Groups like Yahoo!Groups or Google Groups connecting to people who share similar interests you do and may also be potential audience for your site.
9. Monitor Your Links to determine your most effective referral websites, using tools like WhoLinkstoMe and BackTweets.
10. Last but not least: Inform your Audience - post relevant and newsworthy content. Remeber, your readers might be influencers who can spot advertising and product placement and will not hesitate spread the word. Choose a positive outlook for your online presence be it a corporate or a personal perspective.
What other useful tools would you share?
This issue Menu prepared by : Digital Lunch Team
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