For the first time Jaguar has been using digital platforms in order to make the reveal an "open-door" real-time event for online users interested to watch it live. Even though a main live streaming platform was set up on Jaguar official portal: www.jaguar.com/allnewxj, also additional platforms became available to take over the broadcast stream and offer an embedded link for all interested websites.
Thus, the reveal was watched live by 15 417 viewers simultaneously, whereas 27 274 views were registered post-reveal on demand up to this moment (Jaguar PR Press Office).
It's quite interesting to notice that the new XJ teaser campaign occuring online, stood up as a bridge for further dialogue with interested users, who continue to turn to the same platforms after the reveal. The main reason appears to be the need of leaving a feedback or a final judgement after the car has dropped its silk cover. Even though it's yet early to make a final statement on public perception, one thing is certain: by launching this model, Jaguar stepped onto a new milestone - the one marked by change.
You now might be anxious to see the event photos, featuring the car and the attending celebrities. Among them you could see: Jay Leno (holding the pre-reveal speech and taking off the silk cover on scheduled 8:15 pm), Elle Macpherson who at her 46 is still looking stunning, charming Baywatch star - David Hasselhoff, Sophie Bextor, a.o. Many thanks to Tim Bishop for offering the photos below:
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