LinkedIn - Enters Social Recommendations' Market

The 75-million subscribers-rich professional network LinkedIn has acquired social recommendation technology mSpoke. Although the terms of acquisition were not yet made public, place your bets - LinkedIn is heading towards greater relevancy and more engagement. Apparently social recommendations' trend is skyrocketing (e.g.search engines have already started to integrate social features to be able to leverage "community wisdom" - more on: Google Star Ratings article)

mSpoke is a provider of an adaptive personalization engine which aligns machine learning technology with consumers implicit and explicit feedback to deliver relevant content. The result is that consumers see content relevant to them personally, as well as advertising on related products/services (great news for e-commerce vendors) as the reccomendation algorithms are individualized to the user. An other curiosity is that the individualized algorithms are constantly adapting and improving over time. You can see an example by checking out on Feedhub.

"mSpoke and LinkedIn's shared focus on generating relevant content make this acquisition a natural fit for us," says Jeff Weiner, chief executive officer of LinkedIn. "We're actively investing in solutions that help deliver valuable professional insights to LinkedIn members"

Note: mSpoke is based in Pittsburgh and was founded by chief executive officer Sean Ammirati, chairman of the board Dave Mawhinney and chief technology officer Dean Thompson.

Your Social Recommendations Spy,

@Digilunch
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