Tuesday, February 16, 2010
Author: Nadya | Posted at: 12:12 PM | Filed Under: Mobile marketing |
So you've got yourself a brand new Smartphone. Now what? According to eMarketer report published today, most smartphone users access accounts via browsers, not apps.
Mobile banking is gradually becoming a commodity feature since mobile internet has come up with new options for smartphone users. Even if mobile commerce is not yet a hit, Americans for instance appear to be eagerly adopting mobile banking.
The early report issued by Data Innovation shows that around 68.7% of US smartphone users had been accessing banking or other financial services on their mobile phone in the past three months.
The observed top activity was: checking account balances and posted transactions including paying bills via mobile, and even nonbanking financial services: paying credit card bills (more than 50%), as shown below:
What's curious is an other report issued by comScore stating that SMS banking has lost ground in favour of mobile banking. Obviously we're experiencing a brige for services migration from offline to online commerce and ultimately onto mobile commerce.
Moreover, a majority of savvy smartphone users declared they would be tempted by a slightly practical "transformation" of their mobile devices into “mobile wallets,”, allowing users to swipe mobile phones like credit or debit cards and would store data such as loyalty cards and coupons. The report also mentioned that another 1/4 were still unsure about the idea.
What's your view? A multi-functional mobile device is already a reality (broadband, photo camera, radio, organizer etc - all at your service) - but how about a mobile behaving itself as a credit card, so that you can safely swipe it through?
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